We help the sportsmen
to reach
theirs
full potential

Cutting-edge technology at the service of your success. We elevate your training to new levels and help you overcome your limits, conquering new goals.
Your journey to success starts here.

La nostra missione

From the foundations of our culture

Centrality

In our vision, the customer is the fulcrum of every activity. For this reason, we place their needs and objectives at the center of every choice.

woman doing yoga on stability ballby mr lee

Innovation

We are always looking for the latest revolutionary technologies to maximize the experience of every athlete. We use the best partners in the world of fitness.

Young Indian man wearing Apple Watchby Luke Chesser

Quality

The peace of mind of uncompromising quality. We carefully select and rigorously test all the materials of our machines, for guaranteed reliability.

black and gray treadmillby gina lin

Community

A sense of belonging that goes beyond simple purchase. Initiatives that connect and inspire, if you are not part of it, register now.

Picture taken at the in form event.by Geert Pieters
Our history

Il nostro percorso

the beginnings

The Injury That Changed Everything

After a promising start as a professional judoka in the 1990s, Alessandro Maselli suffered an injury that ended his competitive career. During his recovery, he discovered the effectiveness of gym equipment in restoring muscle tone and developed a passion for physical well-being and fitness.

A career in sports club management

After managing his own gym, Alessandro took over the Academy Sporting Club gym in 2003. Subsequently, for twelve years, he served as club manager at Heaven Sporting Club in Rome, acquiring valuable skills in the fitness and wellness sector.

The Evolution Towards Project Wellness

In 2019, while attending a world fair in the fitness sector, Alessandro recognizes the importance of also offering new equipment, especially for the domestic market. Thanks to the partnership with Purchasing LAB and his experience in the Chinese market, in 2020 he takes over Regeneration Point.

person in white dress shirt holding white plastic bagby Nathan DumlaoProfessional bodybuilder posing
Captured By @VisualsByRoyalZby Anastase MaragosGymby Rodrigo Sblack and gray treadmillby gina linwoman in black tank top and black shorts sitting on black exercise equipmentby GRAHAM MANSFIELDDaily Grindby John Arano

From competitions to management

Despite the injury, Alessandro did not give up and in 1996 he became a national bodybuilding champion, followed by other successes in 1997. In 1998, at just 20 years old, he founded his first gym, Sporting 24, together with his family.

The idea of product regeneration

In 2018, noticing that the second-hand market was undervalued, Alessandro decided to invest in the regeneration of gym equipment, founding Regeneration Point with the aim of reselling regenerated products.

The transformation into Project Wellness and the entrance of the new generation

In 2018, noticing that the second-hand market was undervalued, Alessandro decided to invest in the regeneration of gym equipment, founding Regeneration Point with the aim of reselling regenerated products.

values

i valori che ci guidano

Be a guide

Count on us for personalized advice and expert insights.

SODDISFAZIONE DEL CLIENTE

Exceeding expectations every time you choose us is our mission.

Very high quality

We carefully select and test all our tools, for guaranteed reliability.

La nostra community

We believe in promoting a sense of community among athletes at all levels.

Find out how we guide you
towards success

Your satisfaction is our goal.
We are ready to support you with commitment and dedication in all your needs.