We help the sportsmen
to reach
theirs full potential
Cutting-edge technology at the service of your success. We elevate your training to new levels and help you overcome your limits, conquering new goals.
Your journey to success starts here.

La nostra missione
From the foundations of our culture
Il nostro percorso
The Injury That Changed Everything
After a promising start as a professional judoka in the 1990s, Alessandro Maselli suffered an injury that ended his competitive career. During his recovery, he discovered the effectiveness of gym equipment in restoring muscle tone and developed a passion for physical well-being and fitness.
A career in sports club management
After managing his own gym, Alessandro took over the Academy Sporting Club gym in 2003. Subsequently, for twelve years, he served as club manager at Heaven Sporting Club in Rome, acquiring valuable skills in the fitness and wellness sector.
The Evolution Towards Project Wellness
In 2019, while attending a world fair in the fitness sector, Alessandro recognizes the importance of also offering new equipment, especially for the domestic market. Thanks to the partnership with Purchasing LAB and his experience in the Chinese market, in 2020 he takes over Regeneration Point.
From competitions to management
Despite the injury, Alessandro did not give up and in 1996 he became a national bodybuilding champion, followed by other successes in 1997. In 1998, at just 20 years old, he founded his first gym, Sporting 24, together with his family.
The idea of product regeneration
In 2018, noticing that the second-hand market was undervalued, Alessandro decided to invest in the regeneration of gym equipment, founding Regeneration Point with the aim of reselling regenerated products.
The transformation into Project Wellness and the entrance of the new generation
In 2018, noticing that the second-hand market was undervalued, Alessandro decided to invest in the regeneration of gym equipment, founding Regeneration Point with the aim of reselling regenerated products.
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SODDISFAZIONE DEL CLIENTE
Exceeding expectations every time you choose us is our mission.
Very high quality
We carefully select and test all our tools, for guaranteed reliability.
La nostra community
We believe in promoting a sense of community among athletes at all levels.
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